Advertising giant WPP Group plans to acquire global digital marketing firm 24/7 Real Media in an all-cash transaction. "Our clients and therefore our industry are becoming more technology driven," says WPP CEO Martin Sorrell. "24/7 Real Media significantly enhances our capabilities."
Bloomberg has the full story.
Thursday, May 17, 2007
WPP to Buy 24/7 Real Media for $649 Million
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