Bonnier Develops Video Content For 40 Titles

Swedish Bonnier Corp. is planning to produce online video content for more than 40 of its big titles, including the recently acquired Time4Media titles, according to MediaPost. With digital infrastructure provided by the Onstream Media Corporation, the video initiative accompanies a parallel push to develop more social media and networking functions. Bonnier is seeking to expand the online footprint of titles including Parenting, Babytalk, Popular Science, Field & Stream, Outdoor Life, Saveur, Spa and various sports enthusiast publications.

As part of the program, the Parenting Group is partnering with Studio 4 Networks to produce free video content for Parenting magazine that targets mothers, called "What Matters to Moms." In the series, Parenting editors discuss issues of importance to overtaxed modern mothers, including controlling temper tantrums, good manners and health issues. The video content will be available online as well as on Parenting's VOD channel, carried by Cox, Shaw, Charter, and DirecTV.

Jeff Wellington, president and group publisher of the Parenting Group, said the relationship will "create targeted opportunities for our advertisers to reach a captive audience of mom viewers." Ed Stansfield, CEO of Studio 4 Networks, added that "the partnership offers sponsors a direct and compelling opportunity to reach moms in a contextual kid-centered environment."