Murdoch Sends Second Letter to Bancroft Family

AdAge announced today that Rupert Murdoch has sent a second letter to the Bancroft family trying to earn their support for his $5 billion bid to buy Dow Jones.

In his letter to the Bancroft family, Rupert Murdoch writes: 'I would like to express my regret if you have been placed in an uncomfortable position.'

"In the weeks since our proposal was made public on Tuesday, May 1, there has been much written about a potential combination and News Corporation's intentions," he writes later. "I would like to express my regret if you have been placed in an uncomfortable position by the events of the past week."

A News Corp. acquisition of Dow Jones would have no effect on the journalistic independence and integrity that belong to company brands, including The Wall Street Journal, he said. To provide some assurance, he would give a Bancroft family member a seat on the News Corp. board and create an independent, autonomous editorial board to ensure the integrity of Dow Jones properties.

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