New Trade Publication Targets Bloggers, Podcasters

This month Larstan Publishing launched Blogger and Podcaster, a trade magazine dedicated to "new media titans," reports CMS Wire. Allegedly the first of its kind for the "new media" industry, Blogger and Podcaster will operate on a collaborative format, drawing from a number of frontline voices in the blogging and podcasting worlds. It will also be closely edited by two longtime journalists.

CEO Larry Genkin of Larstan expects the magazine to draw hobbyist attention at outset, but the content is dedicated mainly to professional practitioners of digital media.

“There are two things holding back the industry: helping practitioners to earn a full-time living from their craft and providing vendors a cost effective vehicle to communicate with and generate significant sales from bloggers and podcasters. We aim to help the industry on both fronts,” said Genkin.

Like its industry, the publication is fluid, appearing in a number of forms: digital, print and podcast. A yearly print subscription costs $79, while digital and podcast editions will be available at no cost.Genkin projects circulation will leap from its current 20,000 to 250,000 next year. The publication has already been dubbed the official trade magazine of the International Blogging and New Media Association.