A Sign of Things to Come?

São Paulo's Billboard Ban Made History. Now Other Markets Could Be Next


RIO DE JANEIRO, Brazil (AdAge.com) -- São Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de Janeiro is considering a similar measure. Outdoor giant JCDecaux has been garnering street-furniture contracts in markets such as Paris by cleaning up billboards in exchange for bicycles, and made headlines with a similar offer in Moscow. In the U.S., Vermont, Maine, Hawaii and Alaska all have long-standing policies forbidding outdoor ads, and legislators in Austin, Texas, and San Francisco have explored similar bans. The backlash comes despite (or maybe because of) the growth of outdoor advertising.

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