CNN is joining the ranks of Reuters, breaking ground with a giant Times Square-based digital display.
This isn't just any billboard. CNN, now the content provider for Clear Channel's new Spectacolor HD billboard, will not only boast the highest quality of any digital billboard in the US; it's also packed with outdoor advertising options galore.
Going up on the corner of 47th and Broadway, the billboard will run multiple ad spots in conjunction with streaming news, weather forecasts and HD broadcasts from CNN.
Advertisers can buy Bluetooth downloads that allow visitors to bring "a piece of the billboard with them home," as well as interactive content via short code that will turn people's phones into a remote controls.
Finally, the board will serve as Time Square's first free public Wi-Fi spot.
Thursday, October 4, 2007
Clear Channel Unveils Spectacolor HD Billboard — with Free WiFi, Ad Ops Galore
Monday, October 1, 2007
A Sign of Things to Come?
São Paulo's Billboard Ban Made History. Now Other Markets Could Be Next
RIO DE JANEIRO, Brazil (AdAge.com) -- São Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de Janeiro is considering a similar measure. Outdoor giant JCDecaux has been garnering street-furniture contracts in markets such as Paris by cleaning up billboards in exchange for bicycles, and made headlines with a similar offer in Moscow. In the U.S., Vermont, Maine, Hawaii and Alaska all have long-standing policies forbidding outdoor ads, and legislators in Austin, Texas, and San Francisco have explored similar bans. The backlash comes despite (or maybe because of) the growth of outdoor advertising.
Read the full article on Adage.com
