EuroNews partner of Euro Effie Awards 2007

EuroNews, Europe’s leading PETV news channel*, is delighted to announce its sponsorship of the 2007 Euro Effie Awards. Organised by the European Association of Communications (EACA), the Euro Effies are awarded to advertisers and agencies whose advertising campaigns have proven their effectiveness by increasing sales.

The 11th edition of the Euro Effie 2007 Awards ceremony took place on September 26th in Brussels. Over 300 key people from Europe’s leading agencies and advertisers were present to see the winners of three of the coveted Gold Euro Effies collect their prizes: Wieden + Kennedy Amsterdam received the Euro Effie Grand Prix and Gold Euro Effie for NIKE’s Women’s Dance Campaign 2006 “Tell Me I’m Not an Athlete”, 180 amsterdam with ‘adidas +10’ and kempertrautmann GmbH for Audi’s Audi Q7 Launch campaign.

For the third year in a row GREY emea has landed the coveted Agency Network of the Year Award.

The Long-term Effectiveness Award was given to Callegari Berville Grey for Procter & Gamble’s Boss Bottled ‘Dressing Ritual’.

As official broadcast partner of the Euro Effie for five years, EuroNews produced all the on screen interviews and reports shown during the awards ceremony.

Olivier de Montchenu, Sales and Marketing Director of EuroNews said: "Partnership with Euro Effie 2007 is a perfect fit for EuroNews, Europe’s most accountable and effective PETV news channel."