Nielsen Chief: Media Landscape is Changing

Conventional wisdom these days has it that television is dying. Like most conventional wisdom, it's dead wrong.

By almost any measure, television is alive and well. The number of TV households keeps growing - particularly among Latino, African American and Asian Pacific American audiences. Household viewing remains near an all-time high of more than eight hours a day. And television consumption continues to eclipse any other medium by a wide margin; with 90 percent of it still done at home where, on average, there now are more TV sets than people to watch them.

People will continue to watch more television in the future, not less, writes Nielsen Media Research chief Susan Whiting. "But they will do it in new and different ways." Still, "the opportunity to target specific audiences and truly engage them will be unprecedented."

SFGate has the story.