EuroNews partner of Euro Effie Awards 2007

EuroNews, Europe’s leading PETV news channel*, is delighted to announce its sponsorship of the 2007 Euro Effie Awards. Organised by the European Association of Communications (EACA), the Euro Effies are awarded to advertisers and agencies whose advertising campaigns have proven their effectiveness by increasing sales.

The 11th edition of the Euro Effie 2007 Awards ceremony took place on September 26th in Brussels. Over 300 key people from Europe’s leading agencies and advertisers were present to see the winners of three of the coveted Gold Euro Effies collect their prizes: Wieden + Kennedy Amsterdam received the Euro Effie Grand Prix and Gold Euro Effie for NIKE’s Women’s Dance Campaign 2006 “Tell Me I’m Not an Athlete”, 180 amsterdam with ‘adidas +10’ and kempertrautmann GmbH for Audi’s Audi Q7 Launch campaign.

For the third year in a row GREY emea has landed the coveted Agency Network of the Year Award.

The Long-term Effectiveness Award was given to Callegari Berville Grey for Procter & Gamble’s Boss Bottled ‘Dressing Ritual’.

As official broadcast partner of the Euro Effie for five years, EuroNews produced all the on screen interviews and reports shown during the awards ceremony.

Olivier de Montchenu, Sales and Marketing Director of EuroNews said: "Partnership with Euro Effie 2007 is a perfect fit for EuroNews, Europe’s most accountable and effective PETV news channel."

Oprah earns four times more than other TV stars

LOS ANGELES (Reuters) - When it comes to what pays on U.S. television, talk doesn't come cheap -- nor apparently does a loud mouth.

Financial magazine Forbes on Thursday published a list of the highest-paid TV celebrities, with daytime talk show host Oprah Winfrey leading the way by earning an $260 million between June 2006 and June 2007. Nobody else came close.

Second in the list was Jerry Seinfeld earning $60 million.

Winfrey was joined at the top of the list by another talk show host, David Letterman, who landed at No. 4 by raking in $40 million in the same period from his "Late Night with David Letterman."

Simon Cowell, the arrogant and harshly critical judge on top-rated talent show "American Idol" earned $45 million to land at No. 3, and Donald Trump, whose boisterous exclamation "You're Fired" from reality show "The Apprentice" became part of the pop culture lexicon, was No. 5 with $32 million.

The list shows that in the media arena, it pays to own and produce either all or part of your shows, like Oprah.

That notion becomes abundantly clear in the No. 2 slot, where Jerry Seinfeld sits with $60 million earned mostly from reruns of his co-owned 1990's sitcom "Seinfeld."

Despite the fact that prime-time TV shows win awards and critical acclaim, Forbes Senior Editor Lea Goldman noted that daytime TV and news is where stars rake in the dough.

"Daytime personalities dominate our list of TV's top earners, with most competition among morning and afternoon talk show hosts," said Goldman.

Barbara Walters, another star who owns and co-produces her daytime show "The View," landed at No. 18 with $12 million.

The remaining top 20 is as follows;

6. Jay Leno, $32 million

7. Dr. Phil McGraw, $30 million

8. "Judge" Judy Sheindlin, $30 million

9. George Lopez, $26 million

10. Kiefer Sutherland, $22 million

11. Regis Philbin, $21 million

12. Tyra Banks, $18 million

13. Rachael Ray, $16 million,

14. Katie Couric, $15 million

15. Ellen DeGeneres, $15 million

16. Ryan Seacrest, $14 million

17. Matt Lauer, $13 million

18, Barbara Walters, $12 million

19. Diane Sawyer, $12 million

20. Meredith Vieira, $10 million

Microsoft to Battle Google in Advertising

Brian McAndrews, the head of Microsoft's recently acquired Internet advertising company aQuantive, says he intends to beat Google's DoubleClick. Microsoft aims to provide advertisers with a log of all the online locations where people see ads before going to advertisers' Web sites.

New York Times has more.

Trump Magazine back in print

New York Business reports that Donald Trump and Ocean Drive magazine Chairman Jerry Powers will announce a new partnership and the relaunch of the eponymous title at a press conference on Sept. 25 at the Trump Tower. The luxury quarterly will make its comeback in late November and will focus on fashion and home design.

The Donald has been down this road before--first with the short-lived Trump Style, which was distributed in Mr. Trump's hotels, then with Trump World, which was later relaunched as Trump Magazine.

That title ceased publication in the spring. According to an industry insider, Trump Publisher Michael Jacobson had gone to Mr. Powers with a plan to revive the title, but was forced out of the arrangement.

Messrs. Jacobson and Trump could not be reached. Mr. Powers declined to comment.

One former Trump executive says that, despite being a billionaire, The Donald has too much of a nouveau riche image for the magazine to succeed. "Luxury advertisers just avoid him like the plague," he says.

'We will crush the FT' says News Corp

PETER Chernin, the president of Rupert Murdoch's News Corporation, promised the media giant will "crush" the Financial Times after acquiring its big rival in America, reports The Scotsman.

In his first public comments since agreeing to spend $5bn (£2.5bn) on Dow Jones, the owner of the Wall Street Journal, Murdoch's right-hand man fired the first round in the battle to establish the Wall Street Journal as a global financial-news brand. His comments pitch News Corp squarely against Pearson, owner of the Financial Times.
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After addressing the biennial conference of the Royal Television Society at Cambridge University last week, Chernin told Scotland on Sunday that Murdoch had no ambition to buy the FT or collaborate with it to accelerate his goal to create a global brand.

The Financial Times dominates the European market and the Wall Street Journal is stronger in North America.

Chernin said: "We don't want to buy the FT. News Corp will crush it."

He dismissed the notion that even a crushed FT would be attractive at a discounted price. "We don't want it," he said.

He also said there was space within the media giant for both the Fox Business Channel, which launches next month, and CNBC, owned by NBC Universal, which has a contract with the Wall Street Journal until 2012.

"The two will compete against each other," he said. "In many ways competition among News Corp businesses has proven to be a healthy thing."

During the conference Chernin told broadcasting delegates that there were big rewards for those that innovate, and that those who did not would be "toast".

He said media groups with established brands were best-placed to guide viewers through the maze of content.

He said: "No one else has the power and no one has as much experience in packaging content to appeal to consumers."

Journal Starts Monthly Magazine

The Wall Street Journal will announce today that it is launching a monthly glossy magazine called Pursuits, designed to explore "the world of wealth," according to the Journal's publisher, Dow Jones & Co.

Aimed at building the Journal's consumer advertising revenue, including from luxury-goods and travel advertisers, the new magazine is expected to launch next September, distributed with the Journal's Saturday edition. Its content will be made available free online, outside the Journal's paid subscription wall.

Plans for the new magazine were completed last week at a meeting between Dow Jones executives and Rupert Murdoch, chief executive and chairman of News Corp., which has agreed to buy Dow Jones for more than $5 billion.

The Journal has used the Pursuits name as the title of the lifestyle section of its Saturday edition since launching the Saturday paper two years ago, but it dropped the name this past weekend. The name Weekend Journal now appears on the lifestyle section of the Saturday paper, in addition to the Friday edition.

The Journal didn't name an editor for the magazine, but Robert Frank, the paper's wealth reporter and author of the book "Richistan," about lifestyles of rich people, has been heavily involved in its conception and is expected to play a senior role in the magazine.

Innovate or die says News Corp. chief

CAMBRIDGE, U.K. — News Corp. topper Peter Chernin has urged British TV chiefs to adopt innovative, risk-taking strategies and embrace new media -- or risk extinction.

Speaking at the Royal Television Society’s Cambridge Convention, president and chief operating officer of News Corp., said that traditional media companies must embrace digital media or risk extinction

News Corp. No. 2 exec Peter Chernin added that, "To dismiss user-generated content as crap and blogs as unauthoritative is not only unproductive, but a waste of time."

Chernin said the world of multi-platforms had created a truly Darwinian entertainment industry where only those fleet of foot would thrive.“There are huge rewards for those who innovate and death to those who do not,” he said.

“There has been a fundamental shift that has completely democratized our business,” he said. The News Corp. chief said there was a “golden opportunity” for media companies to make money from this new consumer-driven model.

“We possess the world’s most recognized and loved brands, and have the opportunity to leverage them in new ways.”

He added, “To dismiss user-generated content as crap and blogs as unauthoritative is not only unproductive, but a waste of time.”