Google Set to Test Limits of Society

Television, newspaper and book execs feel that Google is growing by using their content without paying for it, observes The Economist. The Internet giant is now turning into a custodian of a wide range of intimate data on its users. Google is set to "test the limits of what society can tolerate."

You can read the complete story on The Economist website

Inc. Expands Size of Inc. 500 Tenfold, Plots Social Networking Foray

Inc. Magazine's September 2007 issue will cover the annual Inc. 500, a list of private businesses in a number of industries that grew the fastest in their respective classes.

Meanwhile, Inc. Online boasts an unexpectedly larger list: the company's first Inc. 5000.

The magazine profiles private-sector companies for the knowledge development of other entrepreneurs.

A complete list of the Inc. 5000 can be found at www.inc.com/inc5000. Red Ventures out of Charlotte and HydraMedia, Beverly Hills topped charts for the Marketing and Advertising sector.

This October the company also plans to unveil IncBiz.net.com, a site where private enterprises can network and exchange information.

Development of niche professional social networks like this one is building in popularity, per a recent Wall Street Journal article, which noted the blossoming of the following niche networks:

* Sermo.com for medicine
* A Reuters social networking destination for finance
* INmobile.org for wireless
* AdGabber.com for advertising

E! Network to Produce Daily Online Show

Variety announced today that E! is boosting its online news efforts, greenlighting a new broadband skein dubbed "E! News Now."

Cabler will produce at least 12 daily editions of the online skein, which will be hosted by thesp Valery Ortiz ("What About Brian?") and former MSNBC reporter Ashlan Gorse ("The Hot List"). Each seg will run between one and two minutes in length and focus on a single breaking story or general topic.

In addition to distributing the segs via its own website, "E! News Now" will be available via mobile phones and yet-to-be announced distribution partners.

"'E! News Now' will allow us to bring (breaking) stories to our users as quickly as possible," said John Najarian, senior VP of new media and business development for E! parent Comcast Entertainment Group.

Lagardere agrees to sell Swedish Elle to Allers

PARIS, Aug 27 (Reuters) - French media to aerospace group Lagardere said on Monday it had agreed to sell its Hachette Filipacchi Sweden unit to Swedish publisher Allers Forlag. It gave no financial details but said the sale was part of a rationalisation plan.

The Lagardere unit publishes the Elle, Elle Interior and Cafe magazines in Sweden.

NYTimes.com Gets Its Rapt on

The New York Times' advertising infrastructure is getting swallowed by Rapt, in a new deal where the nytimes.com adopts Rapt's advertising yield-management platform.

According to DM News, Rapt will "provide strategic advisory services and activate its entire software suite in support of NYTimes.com’s advertising sales operations."

Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.

Murdoch's Dow Jones Deal Makes FT Owner a 'Loser'

Financial Times owner Pearson is being downgraded by Deutsche Bank, saying its business news unit is "the main loser" in recent deals like News Corp.'s planned buyout of Wall Street Journal publisher Dow Jones. If Pearson tries to sell the FT it will be in "a position of weakness."

MarketWatch reported yesterday.

Britain Abandons Old Media in 'Digital Boom'

BBC reports today that the Internet, mobile phones and MP3 players are revolutionizing how British citizens spend their time, according to the new annual report from Ofcom, the regulator for U.K. media industries.

It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology.

It also shows that women, in some age groups, are the dominant web users and older web users spend more time online than any group.

Among children it showed that web and mobile phone use is growing at the expense of video games.

The 330-page report takes a comprehensive look at the way Britons use new and old media and reveals a nation in love with its media, gadgets and hi-tech gear.

The average Briton now spends 50 hours per week on the phone, using the net, watching TV or listening to the radio. However, the mix of how much time is spent on each one has changed radically over the last few years.

Daily mobile phone use is up 58% on 2002 and, over the same period, net use has grown 158%. By contrast Britons spend far less time watching TV, listening to the radio or chatting on a fixed line phone.

The report, the fourth annual survey from Ofcom, revealed big differences in the technologies that different sectors of the population prefer.

* Among Britons aged 25-34, women account for 55% of the time this group spends online

* 16% of Britons aged 65+ spend 42 hours per month online - more than any other age group

* More than 75% of 11 year olds have their own TV, games console and mobile phone

* 15% of 13-15 year olds and 7% of 10 year olds have their own webcam

Young people now spend as much time on their mobile phone as they do playing computer and console games. Proving more popular among younger people are mobile music players and using the net.

Declining among younger people was listening to the radio and playing video and computer games.

Ofcom's report echoed this observation and said Britons were getting increasingly sophisticated in their use of communications technologies.

Older men playing video games, BBC
Older people are keen consumers of modern technology

For instance, a teenager playing an online game might take a picture of a high score or achievement unlocked while they play then text or e-mail it to friends or add it to a website or Facebook page.

The report also revealed that patterns of use could change again as the latest technologies come into wider use.

It revealed that the UK now has about 450,000 subscribers to high-definition services. Of those questioned by Ofcom, 43% said they watched more TV since getting HD. A minority of that group, 36%, said they now watched six or more extra hours of TV every week.

Ownership of a Digital Video Recorder also seems to have a significant effect on viewing habits. Ofcom found that many prefer to watch programmes saved on their DVR rather than a DVD.