The New York Times' advertising infrastructure is getting swallowed by Rapt, in a new deal where the nytimes.com adopts Rapt's advertising yield-management platform.
According to DM News, Rapt will "provide strategic advisory services and activate its entire software suite in support of NYTimes.com’s advertising sales operations."
Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.
Thursday, August 23, 2007
NYTimes.com Gets Its Rapt on
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