NYTimes.com Gets Its Rapt on

The New York Times' advertising infrastructure is getting swallowed by Rapt, in a new deal where the nytimes.com adopts Rapt's advertising yield-management platform.

According to DM News, Rapt will "provide strategic advisory services and activate its entire software suite in support of NYTimes.com’s advertising sales operations."

Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.

MTV, AP Study: Internet Makes Young People Happy

Cellphones, the Internet and other technologies are integrally woven into the lives of today's 13- to 24-year-olds, according to a study on happiness and young people by MTV and the Associated Press. Half of those young people polled say the Internet alone helps them feel happier.

PR Newswire has more details about this study.