GroupM: Internet Driving U.K. Ad Spending on Other Media

A new study from the agency GroupM says online ad spending is actually helping stem losses from other media, reports MediaPost.

The report from GroupM predicts losses at traditional media outlets will either level off or drop only one percent this year. The increased dollars spent online have been, it's believed, contributing to that decline as traditional media outlets find they can't demand the same price increases they once could.

Overall, and largely driven by online spending, GroupM believes ad revenue in the UK will grow by four percent in 2007.

MarketingCharts provides detailed coverage of GroupM's UK forecast.