Spend on online marketing in Europe will double in the next five years, from around 7.5 billion euros in 2006 to more than 16 billion euros in 2012, according to a new Forrester report, "European Online Marketing Tops €16 Billion In 2012," reports MarketingCharts.
Online marketing - email, and search and display advertising - will account for 18 percent of total media budgets in Europe in five years, according to the projections.
The reason for this shift in spending is that audience and attention are moving online, according to Forrester:
Tuesday, July 17, 2007
European Online Marketing Spend to Hit 16B Euros, 2012
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