Mobile Phone Manufacturers as media content providers

With Nokia rolling out new mobile advertising products and services such as The Advertising Connector and Nokia Ad Service they are essentially becoming media content providers.

Nokia Ad Service is a mobile ad network formed by a group of mobile publishers – is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. It was launched in Europe on 6 March and will be available commercially by the end of the year.

While Nokia Advertising Connector, enables delivery of targeted ads to mobile devices. The platform offers access to third parties and enables their ad sales teams to sell for the mobile channel. The technology is able to select between text, visual, audio and video ads – depending on the user’s context – and then feeds the ad to the device.

Nokia Advertising Connector will run several pilots during the coming months and is planned to become commercially available by the end of 2007.

The technology will help drive the sales of the networks as mobile phone operators will need to increase the capasity of their networks to enhance user experience while the end users will opt to turn in their handsets for the latest models in order to take advantage of the latest technology.

This allow incredible business opportunities for third party software developers, content providers, media owners and for advertisers taking advantage of ROI based solutions towards end users.