BitTorrent - the new mediaplatform?

With Joost, Azureus and Bittorrent all flagging for new media content, will the bittorrent become the new media platform for broadcasting companies? Joost has signed up GameStar TV, The Soccer Channel, MTV, VH1 and The Hobby Channel since launching it´s new beta program. Azureus has struck deals that will bring content from National Geographic Ventures (NGV), BBC Worldwide, Bennett Media Worldwide and Starz Mediato for its Zudeo digital media platform. Bittorrent, the founder of the bittorrent protocol aquired uTorrent, the most popular bittorrent client on the Windows console. Once a target of prosecution from the music and movie industry, the company is now offering movies, television, games and music through their own bittorrent platform. BitTorrent content licensing media partners include 20th Century Fox, MTV Networks, MGM, Liongate, Paramount Pictures Corporation and Warner Bros. Home Entertainment Group.

Research shows that most teenagers nowadays want to decide where they want to consume media, when they want to consume media and how they want to consume media.

Has the Entertainment industry learned it´s lesson – if you can´t beat them, join them?

How long will it be before these services go wireless, over to mobile devices?