Rupert Murdoch's Victory

NEW YORK (AdAge.com) -- Rupert Murdoch's victory in winning approval for New Corp.'s acquisition of Dow Jones and its flagship Wall Street Journal is a historic event with far-reaching implications for journalism, the media business, the competitive landscape and advertisers, says Ad Age media reporter Nat Ives in this video interview. The changes are likely to be most significant for the Journal because, he says, "Rupert Murdoch is going to come in as a purpose-driven, hands-on manager with an agenda. The Journal and Dow Jones for years have been almost drifting. ... The Bancroft family that controls the company has certainly been hands off and unsure about the quality of their own executives and now we have someone who really has a vision coming in to take control."

AdAge has published an online videoreport, which can be viewed here.

Bancrofts to Consider Murdoch Bid, 'Close Vote' Predicted

The Bancroft family will meet today to consider News Corp.'s $5 billion bid for Wall Street Journal parent company Dow Jones. "It is going to be a close vote," says Ken Doctor, an analyst with research firm Outsell. "This is the decision of a lifetime for the family."

The New York Sun has the full story.