New York Business reports that Donald Trump and Ocean Drive magazine Chairman Jerry Powers will announce a new partnership and the relaunch of the eponymous title at a press conference on Sept. 25 at the Trump Tower. The luxury quarterly will make its comeback in late November and will focus on fashion and home design.The Donald has been down this road before--first with the short-lived Trump Style, which was distributed in Mr. Trump's hotels, then with Trump World, which was later relaunched as Trump Magazine.
That title ceased publication in the spring. According to an industry insider, Trump Publisher Michael Jacobson had gone to Mr. Powers with a plan to revive the title, but was forced out of the arrangement.
Messrs. Jacobson and Trump could not be reached. Mr. Powers declined to comment.
One former Trump executive says that, despite being a billionaire, The Donald has too much of a nouveau riche image for the magazine to succeed. "Luxury advertisers just avoid him like the plague," he says.
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